Creative Brief
A DMV based Chef who offers his services to everyone. From celebrities and professional athletes to local stay-at-home moms.
Chef Khari Bell is a premier chef located in the DMV. For the past 18 years he has provided his services for for celebrities, professional athletes, and top tier restaurants.
The Kulinary Project needed a website that reflected its new brand identity while repositioning itself in the market as more than just a cooking service. Facing an evolving market, The Kulinary Project was looking to educate customers on new services and capitalize on an aging female workforce that was no longer interested in preparing their own meals.
Result
By working hand in hand with Khari we rebranded the entire site. This led to such a drastic increase in demand his services he has had to pause accepting applications for his summer camp.
Strategy
Brand Strategy, UX Strategy
Design
UI/UX Design, Art Direction
Client
Khari Bell
Website Before Rebranding​
Website After Rebranding​
