Creative Brief
A 501(c)(3) Non-profit who’s strives to turn kids away from gang participation and refocus those attentions on education and mentoring.
Uniting Our Youth, Inc. is a non-profit who has been operating in Ward 5 and Ward 1 (Washington D.C) for the past 20 years. Clarence Miles, Executive Director, was in need of a website update that would primarily act as an informational tool.
The website had to accomplish two separate tasks. The first is to act as a conversion tool for possible donors and new volunteers, the second was to act as an informational tool for new parents considering Uniting Our Youth and grant funders looking for answers to specific questions.
Result
After rewriting website text and reworking the sites color pallet, the result was an increase in donations and user satisfaction.
Strategy
Copywriting, Ecommerce
Design
UI/UX Design, Art Direction
Client
Clarence Miles
Website Before Rebranding
Website After Rebranding
