Creative Brief
Variable Scoop is an evaluation firm who assist groups who bring about transformational change building strategic plans to maximize their efforts.
The mission of Variable Scoop is to evaluate the results of a particular program, their clients include governments, non-profits, and small businesses. As such it was extremely important to the client that the site include imagery that was inclusive of as many groups as possible. To accomplish this, we tasked our illustrator with creating as many different looks as possible while keeping them all in the same brand.
Variable Scoop’s clients are also located all around the world, keeping their clients in central Africa and South East Asia one of the most important factors is to consider those clients internet speed. Variable Scoop needed to be the fastest loading website I have ever built able to load quickly on a throttled 3g connection on an island middle of the Pacific Ocean.
Result
Keeping in mind one of the paramount project goals, delivering a lightweight webpage that will be easily accessed regardless of location or internet speed.
Strategy
Brand Strategy, UX Strategy
Design
UI/UX Design, Art Direction
Client
Dawn Valentine
